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PRIVACY POLICY
PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THE MYPRINCESSACADEMY.COM SITE.
 
My Princess Academy and the My Princess LLC Sales Company are committed to providing a fun, entertaining, and safe website for people of all ages. We are committed to safeguarding all personal information we collect through our website and to explaining the choices you (“users,” “you” or “your”) can make about the collection and use of your personal information on or through the Site.  The My Princess LLC Sales Company (“My Princess LLC,” “we,” “us”, “our”) provides www.MyPrincessAcademy.com (the “Site”).  The term “parent” as used in this policy includes legal guardians.  The term “child” as used in this policy means a child that is under the age of thirteen. This Privacy Policy along with our Terms of Use govern your interaction with the Site, and your registration for and use of the Site.  Except as set forth within this Privacy Policy and our Terms of Use and other published guidelines, we do not release personally identifiable information about our users without their permission. 
To help ensure a rewarding online experience for our visitors, we provide you with this Privacy Policy that describes the My Princess Academy website information practices, including how we collect, use, and disclose personal information from children under the age of 13. We ensure that our privacy policy and our information practices adhere to the Children’s Online Privacy Protection Act (“COPPA”) of 1998.  Please review the information below to familiarize yourself with our policies on website privacy, so that you can take full advantage of all the fun activities available at our sites for you and your family. Please remember that this site and the servers that make this site available are located in the U.S. By using this site you agree to the transfer, collection, processing and use of data by this site.
1.      Introduction
We do not collect any personally identifiable information unless you voluntarily provide it to us.  While you may use some of the functionality of the Site without registration, some of the activities and services will require you to create an account.  If you do not create an account on or through the Site, the only information we collect will be “Non-Personal Information” (i.e., Information that is not traceable back to you and cannot be used to identify you.  Non-Personal Information includes information such as the web pages that you have viewed.) through the use of “Cookies” (i.e., Small data files that are stored on the hard drive of a computer used to view web sites that are accessible only by the party or site that placed the Cookie on the hard drive.).  If you choose to subscribe or create an account through the Site, we may require you to submit “Personally Identifiable Information” (i.e., Information that can be traced back to you or used to identify you.  Personally Identifiable Information includes information such as your full name, home address, telephone number and e-mail address).  You are responsible for ensuring the accuracy of the Personally Identifiable Information you submit to MyPrincessAcademy.com.  Inaccurate information will affect the information you receive when using the Site and tools and our ability to contact you.  For example, your e-mail address should be kept current because that is one of the primary means by which we are able to communicate with you.
2.      California Privacy Rights
Under California Law, California residents have the right to request in writing from businesses with whom they have an established business relationship, (a) a list of the categories of Personally Identifiable Information and the type of services provided to the customer, that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes, and (b) the names and addresses of all such third parties.  To request the above information, please e-mail us at:  privacyadmin@myprincessacademy.com, or write to us at:  My Princess LLC Sales, Princess Privacy Policy; 31 W. 34th Street, 8th Floor, New York, NY 10001 with a reference to California Disclosure Information.
We will respond to such written requests within 30 days following receipt at the e-mail or mailing address stated above.  If we receive your request at a different e-mail or mailing address, we will respond within a reasonable period of time, but not to exceed 90 days from the date received.  Please note that we are only required to respond to each customer once per calendar year.
3.      Consent
BY SUBMITTING PERSONALLY IDENTIFIABLE INFORMATION TO US, AND/OR BY USING THE SITE, YOU AGREE THAT WE MAY COLLECT, USE AND DISCLOSE SUCH PERSONALLY IDENTIFIABLE INFORMATION IN ACCORDANCE WITH THIS PRIVACY POLICY AND TERMS OF USE, AND AS PERMITTED OR REQUIRED BY LAW.
If you do not agree with these terms, do not provide any Personally Identifiable Information to us.  If you refuse or withdraw your consent, or if you choose not to provide us with any required Personally Identifiable Information, we may not be able to provide you with products or services that can be offered on the Site only if we have access to certain Personally Identifiable Information.
4.      The Information We Gather
My Princess Academy gathers two types of information about users:
4.1.   Non-Personal Information
When users come to the Site, we collect and aggregate Non-Personal Information indicating, among other things, which pages of the Site were visited, the order in which they were visited and which hyperlinks were “clicked.”  Collecting such information involves the logging of the IP addresses, operating system and browser software used by each user to the Site. Although such information is not Personally Identifiable Information, we can determine from an IP address a user’s Internet Service Provider and the geographic location of his or her point of connectivity.
We also use Cookies to help us determine the type of content and sites to which a user to the Site links, the length of time each user spends at any particular area of the Site and the specific functionality that users choose to use.  Essentially, Cookies are a user’s identification card for the MyPrincessAcademy.com servers.  Cookies are only read by the server that placed them, and are unable to execute any code or virus.  Cookies allow us to serve you better and more efficiently, and to personalize your experience at the Site.  Cookies also may be used to facilitate a user’s log-in, but are not used to retain Personally Identifiable Information.
You should be able to control how and whether Cookies will be accepted by your web browser.  Most browsers offer instructions on how to reset the browser to reject Cookies in the "Help" section of the toolbar.  If you reject our Cookies, certain of the functions and conveniences of the Site may not work properly, but you do not have to accept our Cookies in order to productively use the Site.
4.2.   Personally Identifiable Information
We collect Personally Identifiable Information that you provide to us when you create an account, make purchases in our online store, subscribe to e-mail updates, participate in contents, sweepstakes and other promotions, or participate in online polls and surveys. 
(a) Creating an Account.  In order to upgrade your account and enter special codes to access certain parts of the website and to make purchases in our online store, we will require you to create an account with us.  During this process, you will need to provide us with Personally Identifiable Information that may include, but may not be limited to, your first and last name, date of birth, mailing address, e-mail address, telephone number and password.  In addition, if you are a parent creating an account for a child you will need to pick a Nickname for your child to use and your child’s password. The MyPrincessAcademycom website does not condition a child’s participation in an online activity on the child providing more personal information than is reasonably necessary for that activity.
We may also request a nickname and email address when a user submits a form through the “Contact Us” portion of the MyPrincessAcademy.com website so that we may respond to the inquiry.
(b) Making Purchases.  When purchasing products or services through the Site, users are required to provide My Princess Academy with Personally Identifiable Information that may include, but may not be limited to, your first and last name, date of birth, mailing address, e-mail address, telephone number, credit card number and expiration date.  My Princess Academy uses this Personally Identifiable Information to process the order, send the product and/or provide the service.  If the purchase is a gift, we may also collect information about the recipient, such as name and mailing address. 
(c) Subscribing to Updates.  You may opt-in to receive updates about the site, special offers, and other e-mail newsletters offered by us.  When you select to receive updates, we may ask for your first and last name, e-mail address, age, nickname or password. 
 (d) Participating In Contests, Sweepstakes and Other Promotions. From time to time, My Princess Academy may offer you the opportunity to participate in a contest, sweepstakes or other promotion through the Site.  If you desire to participate in any such contest, sweepstakes or other promotion, you will be asked to provide us with certain information necessary to conduct such contest, sweepstakes or other promotion.  This information may include, among other things, your name, age, gender, mailing address, e-mail address and phone number.
(e) Participating in Online Polls and Surveys.  My Princess Academy may, from time to time, utilize online polls and/or surveys.  If you desire to participate in any such online poll or survey, you may be asked to provide us with Personally Identifiable Information, or you may be asked to provide only information that is not personally identifiable (such as nickname, city or state of residence, age or gender).
5.      How We Use (and Do Not Use) the Information We Gather
Please take some time to familiarize yourself with the different ways My Princess Academy uses the information that we gather. 
5.1. Non-Personal Information.
My Princess Academy uses Non-Personal Information primarily in aggregate form to build higher quality, more useful services by performing statistical analyses of the collective characteristics and behavior of our users, and by measuring demographics and interests regarding specific areas of the Site.
5.2. Personally Identifiable Information.
This Privacy Policy serves as notice that My Princess Academy collects Personally Identifiable Information in the manners described herein.  Except as set forth in this Privacy Policy or as specifically agreed to by you, My Princess Academy will not disclose any Personally Identifiable Information we gather from you on the Site.  My Princess Academy will release Personally Identifiable Information to third parties only under the following circumstances:  (a) to comply with valid legal requirements such as a law, regulation, search warrant, subpoena or court order; or (b) in special cases, such as a physical threat to you or others.  In the event that we are legally compelled to disclose your Personally Identifiable Information to a third party, we will attempt to notify you unless doing so would violate the law or court order.  We cooperate with law enforcement agencies in identifying those who may be using our servers for illegal activities.  We also reserve the right to report any suspected illegal activity to law enforcement individuals or entities for investigation or prosecution.  In addition to the other uses set forth in this Privacy Policy, we may disclose and otherwise use Personally Identifiable Information as described below when you create an account, make purchases in our online store, subscribe to e-mail updates, participate in contents, sweepstakes and other promotions, or participate in online polls and surveys.
(a) Creating an Account.  My Princess Academy may use the Personally Identifiable Information that we collect from you when you create an account to contact you in connection with your use of the Site and to track who uses the various features and functionality offered at the Site.  Additionally, we may use this information in determining the types of features, functionality, products and services to offer through the Site or otherwise.
(b) Making Purchases.  My Princess Academy uses this Personally Identifiable Information collected during the purchasing process to fulfill the order, send the product and/or provide the service.
(c) Subscribing to Updates.  My Princess Academy uses contact information collected during subscription to send you an update about the site features, newsletter, or special offer.
 (d) Participating In Contests, Sweepstakes and Other Promotions.  My Princess Academy uses the Personally Identifiable Information, if any, it may collect from you related to a contest, sweepstakes or other promotion through the Site for processing purposes.  This Personally Identifiable Information will not be re-used, sold or shared in any manner by My Princess Academy or any third parties.  If a third party administers the contest, sweepstakes or other promotion, your participation may be subject to that third party's terms and conditions, and privacy policy.  Detailed information about these terms will be provided on the applicable form you will be asked to fill out.
(e) Participating in Online Polls and Surveys.  My Princess Academy may share aggregate information about our users with our market research agencies, such as that gathered from online polls or surveys. 
(f) Communications with My Princess Academy. 
When you send an e-mail message to or otherwise contact MyPrincessAcademy.com, My Princess Academy may use the information provided by you to respond to your communication and/or as described in this Privacy Policy.  Also, My Princess Academy may archive this information for users over the age of 13.
(g) Disclosure to My Princess Academy Operations and Maintenance Contractors. 
My Princess Academy operations and maintenance contractors sometimes have limited access to your Personally Identifiable Information in the course of providing products or services to My Princess Academy.  These contractors include vendors and suppliers that provide us with technology, services, and/or content related to better operation and maintenance of the Site.  If you have opted-in to receive updates from My Princess Academy, these contractors may also have access to your e-mail address to send newsletters to you on our behalf.  Access to your Personally Identifiable Information by these contractors is limited to the information reasonably necessary for the contractor to perform its limited function for My Princess Academy.  We also contractually require that our operations and maintenance contractors not use or disclose your Personally Identifiable Information for any purpose other than providing us with products and services, and that they secure your Personally Identifiable Information with safeguards equivalent to our own safeguards.
(h) Purchase or Sale of Business. 
From time to time, we may purchase a business or sell one or more of our businesses and your Personally Identifiable Information may be transferred as a part of the purchase or sale.  In the event that we purchase a business, the Personally Identifiable Information received with that business would be treated in accordance with this Privacy Policy, if it is practicable and permissible to do so.  In the event that we sell a business, we will include provisions in the selling contract requiring the purchaser to treat your personally identifiable information in the same manner required by this Privacy Policy (including any amendments to this Privacy Policy).  In light of this protection, your opt-out choices described in this Privacy Policy will not affect our right to transfer your information to a purchaser in these circumstances.
(i) Government Authorities; Legal Rights and Actions. 
My Princess Academy may share your Personally Identifiable Information with various government authorities in response to subpoenas, court orders, or other legal process; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law.  In such cases we reserve the right to raise or waive any legal objection or right available to us.  We also may share your Personally Identifiable Information when we believe it is appropriate to investigate, prevent, or take action regarding illegal or suspected illegal activities; to protect and defend the rights, property, or safety of the Site, our users, customers, or others; and in connection with our Terms of Use and other agreements.
6.      Children’s Privacy
We are dedicated to safeguarding your children’s privacy.  The Children's Online Privacy Protection Act ("COPPA") requires us to inform parents and legal guardians about how we collect, use, and disclose personal information from children under the age of thirteen; and that we obtain parental consent before we allow children under the age of thirteen to use certain features of the Site.   
Children can explore the Site, view and print content, and play many games without providing to us any “Personally Identifiable Information” (i.e., Information that can be traced back to the child or used to identify the child.  Personally Identifiable Information includes information such as full name, home address, telephone number and e-mail address).  We do not condition children’s participation in online activities on the disclosure of more information than is reasonably necessary for a child to engage in any particular activity. The only information we collect will be “Non-Personally Identifiable Information” (i.e., Information that is not traceable back to the child and cannot be used to identify the child) such as a Nickname, password and birthday. 
My Princess Academy requires children under 13 to provide a parent’s valid email address in order to access the upgrade features of the website. We use this information to send the parent a message that can be used to activate the My Princess Academy account, and to notify the parent about My Princess Academy's privacy practices, to send you communications either about your account with us or about features of our Web site, and for the other purposes described in this Privacy Policy. This email address is correlated with the account user name.
My Princess Academy requests that children consult with their parents before sending information to the Site.  We encourage parents to monitor their children’s online activities, and to help us protect their privacy by instructing them never use their full name as their Nickname or provide any other personal information without their parent’s permission. 
7.      Linked Sites
From time to time there may be a link to a partner website operated by companies other than My Princess Academy (“Third Party Sites”) that we believe may be of interest to you.  My Princess Academy does not disclose your Personally Identifiable Information to these Third Party Sites.  My Princess Academy does not endorse and is not responsible for the privacy practices of these Third Party Sites.  If you choose to link to one of these Third Party Sites, you will receive a leaving our site message, and should carefully review the privacy policy posted on this other web site when you arrive so you can understand how that Third Party Site collects and uses your Personally Identifiable Information.
8.      My Princess Academy Security Procedures
The security and confidentiality of your information is extremely important to us.  We have implemented technical, administrative, and physical security measures to protect your information from unauthorized access and improper use.  From time to time, we review our security procedures in order to consider appropriate new technology and methods.  Despite My Princess Academy's efforts to protect your Personally Identifiable Information, there is always some risk that an unauthorized third party may find a way around our security systems or that transmissions of your information over the Internet will be intercepted. 
(a) My Princess Academy requires both a personal username and a password in order for users to access their Personally Identifiable Information.
(b) My Princess Academy uses firewalls to protect information held in our servers.
(c) My Princess Academy utilizes Secure Socket Layer (SSL) encryption in transmitting Personally Identifiable Information to our servers.  In order to take advantage of encryption technology, you must have an Internet browser which supports 128-bit encryption.
(d) My Princess Academy closely monitors the limited number of My Princess Academy employees who have potential access to your Personally Identifiable Information.
(e) My Princess Academy backs-up our systems to protect the integrity of your Personally Identifiable Information.
9.      Changes To This Privacy Policy
Please note that My Princess Academy reviews its privacy practices from time to time, and that these practices are subject to change.  We ask that you bookmark and periodically review this web page to ensure continuing familiarity with the most current version of our Privacy Policy. 
10.    International Users
The Site is hosted in the United States and is intended for and directed to users in the United States.  If you access the Site from any region or country with laws or regulations governing personal data collection, use, and disclosure, that differ from United States laws, please be advised that through your continued use of the Site, which is governed by U.S. law, this Privacy Policy, the My Princess Academy Children’s Privacy Policy and our Terms of Use, you are transferring your personal information to the United States and you consent to that transfer.
11.    Accessing, Changing or Deleting Your Personally Identifiable Information
If you want to (a) delete your Personally Identifiable Information from our systems, (b) update the Personally Identifiable Information that you have provided to us, or (c) change your preferences with respect to contacts or other activities, you can login to your account and change or delete your information or you can e-mail us at webmaster@MyPrincessAcademy.com.   We try to promptly answer every e-mail, but may not always be able to do so.  Keep in mind, however, that there will be residual information that will remain within My Princess Academy databases, access logs and other records, which may or may not contain such personally identifiable information.  My Princess Academy reserves the right, from time to time, to re-contact former users of the Site.
12.   Questions, Comments or Concerns
If you have questions or wish to send us comments about this Privacy Policy, please send an e-mail with your questions or comments to privacyAdmin@MyPrincessAcademy.com .  You may also contact write us at:  My Princess LLC Sales, Princess Privacy Policy; 31 W. 34th Street, 8th Floor, New York, NY 10001. Before using this site, please also read our Terms of Use.
Please be assured that any personal information that you provide in communications to the above e-mail and postal mail addresses will not be used to send you promotional materials, unless you so request.

13. Effective Date
The privacy policy set out above is effective as of July 15, 2008, and applies to all information previously obtained by MyPrincessAcademy.com and the My Princess LLC Sales Company. My Princess Academy reserves the right to change its privacy policy at its sole discretion. MyPrincessAcademy.com users will be informed of any such change by My Princess Academy posting a new privacy policy on the MyPrincessAcademy.com website and the effective date of any change of privacy policy will be clearly marked. As required by law, we will not use PII in ways that are materially different from the ones described in this Privacy Policy without also providing notification of such practices and obtaining consent to any such different uses.
14. A Final Note to Parents
The Internet offers a world of opportunity for children. Your guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. We encourage you to visit the GetNetWise.org site and look through the “Kids Safety” section together. Your efforts to instill responsible information practices will help steer your children to age-appropriate sites and will go a long way toward ensuring that your children have enriching experiences online.